Posts Tagged ‘ networking

WHO GETS THE MONEY?

Who really gets the money when you buy a cd in a store, or at a show, or online?

Listen up!

First off – I’m not really going to answer that question, and here’s why:

When you buy an album, or a t-shirt, or a concert ticket, you are making a purchase from a business. A musician has structured his or her business in a way they feel is appropriate, and has entered into binding contracts with people they hopefully trust. Those people are providing services which help the artist to further their career in ways that (again, hopefully) are worthwhile to the artist and worth whichever pieces of the pie they’ve made a decision to surrender in exchange for said services. Why should it be up to YOU to decide which employees of the business get paid? You don’t get to walk into McDonalds’, order a Big Mac and then say “..but I want THIS GIRL to get all the money from my purchase, because this sandwich is the work of HER hands and is going to be delicious.”

Besides, if you DID believe that, you’d be delusional to begin with and therefore incapable of making sound fiscal decisions. Big Macs are gross.

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REVIEW: COVERITLIVE

One of the strengths of digital media is the inherent flexibility of the content. The advent of comment-driven, user-ranked media websites like Digg and Slashdot illustrate a growing trend away from static, print-style “article” news and towards a more interactive and dynamic medium.

One great (and free) tool I’ve had a chance to play with that really illustrates the difference is

CoverItLive

By Demand Media

Demand Media‘s new “live blogging” platform CoverItLive. I discovered CoverItLive through, of all things, the official website of the Toronto Maple Leafs. Mike Ulmer, a frequent blogger and contributor for the Leafs, uses CoverItLive to host live “blogs” during certain games, and after participating in a couple of these events I decided to roll up my sleeves and get under the hood.

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MY INTERVIEW WITH DAVID MEERMAN SCOTT

COVERITLIVE

coveritlive rules

I had the chance to chat with author, speaker and blogger David Meerman Scott (website) last week. He’s writing a new book on marketing and technology and wanted a musician’s point of view, so I suggested using technology on my band’s website to conduct the interview live while our fans watched! We used a great “live blog” system called CoverItLive (it’s free!) and we had a great time. Read on for the transcript.. Read more

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THE “DOG LICKING ITSELF” SCHOOL OF SOCIAL MEDIA

It seems like every week we hear about the next big thing: a new social network, or online service, or application that will change the way we interact with our audiences. A lot of us make the same mistake and immediately click through to our new favorite tool. We enter our credentials, pick a snappy profile pic and username, cut and paste the same biographical info we use on other services, upload some media, announce our new presence on all the OTHER networks… and then sit back and wait for friends and followers to find us.

In the world of social media, more isn’t always better. It’s hard to figure out just where to spend our time and energy, especially when our efforts rarely produce any instantly quantifiable results. When I first started trying to build my band’s online presence and I sized up all the options, I subscribed to what I now think of as the “Dog Licking Itself” approach: if it’s free, and easy, and produces no noticeable negative consequences, well…. why not? Read more

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